Ads: My first professional gig

My first paid ad was for a place called “Computer Center”, located in Central Plaza in Fort Dodge and I got the gig as a creative contest winner while in college. Their business was computer training and troubleshooting. Their goal was clear; they wanted walk-in business prospects. The spec was for a 15-second ad:

(SFX: Downward sweep to bass chord)

“Computer Center will train you. Computer Center will troubleshoot. Computer Center. Computer Center for today's competitive business. Central Plaza. Fort Dodge.”

(SFX: upward sounder)

The strengths of the ad were bullet-point branding and memorable audio punctuation. Unfortunately they vacated the campaign in short order and failed altogether by the following year.