Everyone's a social media marketer. Not.

I hear a lot of social media marketing advice pointed at business and it's being circulated by people who've been around a long time. I suppose they're seasoned, and I imagine their audience feels they're adequately qualified.

Nevertheless, this is worth considering. Educated marketing managers have become dispensible comodities because every Joe thinks he's a marketing whiz and can take the reigns on a moment's notice. And largely due to the boardroom's GMOOT syndrome, they get their chance -- for about two years.

Still, almost without regard for the quality of the CMO, budgets often get fixed in the marketing dept. instead of examining the sales strategy.