Corporations go off a-podcasting - baltimoresun.com

Bridge Ratings, a California company that conducts radio-audience research, estimated last month that 4.8 million people have downloaded at least one podcast this year compared with 820,000 last year. About a fifth listen regularly.

Though many are using computers to do it, the rapidly growing portable market also expands the potential podcast reach. About 35 million households have portable music devices such as the iPod, according to JupiterResearch, which analyzes Internet and new-technology trends. That's double the number last year, and it will double again by 2010, the company predicts.">Corporations go off a-podcasting - baltimoresun.com: "Bridge Ratings, a California company that conducts radio-audience research, estimated last month that 4.8 million people have downloaded at least one podcast this year compared with 820,000 last year. About a fifth listen regularly.

Though many are using computers to do it, the rapidly growing portable market also expands the potential podcast reach. About 35 million households have portable music devices such as the iPod, according to JupiterResearch, which analyzes Internet and new-technology trends. That's double the number last year, and it will double again by 2010, the company predicts.