So you got fired from your media job?
If you're one of the sad sacks that works (or worked ) for a company that doesn't think a web site is of any consequence...well, that's telling of your company AND you. Commercial media is about attracting an audience and convincing advertisers you have a big one. The only remaining issues are value, orders and collecting revenue. That's been a constant for hundreds of years and the dynamic is not likely to change this century. However, it's not gonna be 1970 forever; audiences, advertises and technologists change their minds about the particulars from time to time. So the recipe for success? Adjust methods accordingly. Season for taste. Always serve hot.