Media Watch

By some measures, the 2012 republican presidential line-up has been set, and but for the primaries have staked their claim on the White House. Despite the media's bombardment of polling data, it's traditionally too early to tell who will lead the pack during the actual election year and some of today's shining stars are likely to be flushed after Iowa's Straw Pole next month. This is my second season shooting (with a camcorder, mind you) interviews of right-leaning candidates at WHO Radio, arguably the most identifiable radio station in the largest population center of the first-in-the-nation state of Iowa. This is where the momentum begins for every President elected in modern times. So it matters who shows up for the party. And while my list is growing almost by the day, a few high profile nomination seekers are conspicuously absent. If history is the best predictor of the future, then establishing a good ground game here with a personable appearance on WHO&

Former New York Governor George Pataki has been spending some time in Iowa and some are wondering if he's running for President.  WHO Radio's Jan Mickelson is one of them.

If all you do is tell followers what you're selling, then customers stop paying attention.  You can always improve your tweets & status updates by changing the focus from today's special on the menu to a special moment with customers, like photos from an event (preferably one that's related to your business over your nephew's ballgame). Burying the coupon code and saying something about a recent winner up front is more interesting.  Get the pitch in, but compelling or interesting factoids make you more of a friend than a "pitch person".