Microblogging for business - keep it about customers

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If all you do is tell followers what you're selling, then customers stop paying attention.  You can always improve your tweets & status updates by changing the focus from today's special on the menu to a special moment with customers, like photos from an event (preferably one that's related to your business over your nephew's ballgame).

Burying the coupon code and saying something about a recent winner up front is more interesting.  Get the pitch in, but compelling or interesting factoids make you more of a friend than a "pitch person".

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A University City, Missouri police sergeant detained a man who flipped the bird and demanded identification

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  On May 9, 2021 a sergeant with the University City, Missouri Police Dept. detained and demanded the identification of a man after receiving a middle-finger salute. Sgt. Larry Becton approached the man and accused him of "aimlessly walking around" and insisted that he provide ID. "Do you live over here," Becton asked. "It's not an option. Right now you're being detained ... for suspicious activity," the officer said. "I will take you to the station and get your ID," Becton repeated. The suspect, who asked to remain anonymous, asked,  "Is this because I flicked you off?" As Becton demanded the man stand up, presenting his handcuffs, said, "I'm going to put you in handcuffs right now. Go ahead and resist if you want to." He then reached into the man's pocket and fished out his wallet. "For future reference, young man, you don't disrespect the police like that" the police sergeant said. Sgt. Becton
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A "consensual stop" in West Des Moines, Iowa

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A video posted under the channel name Frank Meadows shows police being scolded for stopping a man walking along a city street. ( https://www.youtube.com/watch?v=JRjUt3n7Rh0 ) The man, apparently walking to a Walmart in West Des Moines, Iowa, was flagged down by 2 police officers passing by in a marked patrol car. They were joined by another pair of officers shortly thereafter. Officers Brian Ascheman and Jacob Sutton identified themselves when asked. The other two officers, Greg Warren and Clint Ray, appeared to remain silent when asked their names. Ray is the police officer who arrested Keilon Hill for harassment on October 29, 2018 while canvassing. ( https://www.youtube.com/edit?video_id=Ox6qoW3sEFM ) In the video entitled "Harassed by West Des Moines police for walking" Meadows entered this description: "Walking out of hotel and instantly targeted by police. Thir attitude changed into smug condescension when I askef to talk to a superior officer. Smug, smug a
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Teenage migrant worker held for months following questionable police stop in Florida

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We as Americans tend to turn the other cheek on undocumented migrants because they contribute significantly to our local economies by depressing labor costs, but the migrants are often mistreated. Back in May, an 18-year-old Guatemalan migrant, gainfully employed by St. Augustine, Florida area agricultural producers, was being detained by a St. Johns County Sheriff's deputy for unknown reasons. Sgt. Michael Kunovich rolled up on Vergilio Aguilar-Mendez, who doesn't speak English, in front of Super 8 Motel, and began questioning him. Kunovich quickly escalated the encounter and began applying physical force against Aguilar-Mendez. During a struggle, Kunovich, a 25-year veteran of SJSO, tased Aguilar-Mendez 4 times. After backup officers arrived and while Aguilar-Mendez was being handcuffed, Kunovich suffered a medical event and was pronounced dead a short time later. Aguilar-Mendez is being charged for his death and has been locked up ever since, even though he had not committed
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