Media Watch

Interesting observations in this story and a unique setup for hungry brokers. The Sunday paper has always been a realty mainstay, but it can't offer virtual video tours. Radio can develop, host and drive traffic to video tours for audiences on their way to work, where they become online listeners/web visitors. Same story for the return commute: radio listeners become online consumers when they get home. The key here is that a real estate broker could easily own a station if not the entire medium of radio/online. You combine reach & frequency with well-known online services -- and the scarcity of competition in this apace. Wouldn't that be the killer app in marketing? While cohorts are in the Sunday paper, hitting their traditional weekly audience like a slow drumbeat and you've already shown homes to dozens, virtually, through online video -- and maybe even set several appointments. The article gets into the nuts and bolts by asking how many new homes must one clos...

The Washington Post covered Sen. John McCain's visit to a cancer research center in Tampa today and report that he rejected calls by his Democratic opponents for universal health coverage, and for his part embraces a market-based solution. But McCain's so-called market-based solution still relies on insurance companies, which has effectively isolated the market from the providers for generations, causing health care costs to explode. As an example of the affects of health care greed, in 1960, a typical birth cost an uninsured middle class family about two weeks salary. Today, the expenses associated with child birth can easily soar past six months salary, whether the family has insurance or not. McCain's web site suggests that the government would make health care insurance innovative, portable and affordable if he's elected President. Let's focus on the insurance element by itself for a moment. When groups of people pay continual premiums into a fund managed by c...

Click to Play Drake Basketball point guard Adam Emmenecker joined KXnO's Cotlar & Company in-studio Monday morning, April 28, 2008.