Ads: Pick radio, it’s more effective

Magazine advertising aside, newspapers get the bulk of ad dollars, far ahead of radio. And in fact, more is spent on Internet ads than radio campaigns by $1 billion. But none of that changes the apples-to-apples demonstration that proves radio’s response is 14 times more effective than newspaper’s when it comes to driving traffic to a web site. Want to see the test?

http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1768