Business 101: It's okay to be judgmental

When you run a business and wait on customers who have chosen you over a sea of competitors, you owe it to them to objectively judge how well you're doing.

Put yourself in the shoes of a customer from time to time. Look at the hoops they have to jump through before they’re able to get back to their lives. Pay attention to wait times, and what people see while they're waiting. If someone’s standing at a counter waiting, they're keenly aware of the performance of your employees. They see your people plod along oblivious to customers.

I actively count employees are on the job and compare them to active orders being filled. I tend to resent watching employees perform tasks unrelated to serving customers ahead of me. When nothing is being done to advance orders, the wait seems endless.

It’s frustrating to watch servers stand in one spot as they wait for people who plod along behind the scenes, who have no sense of purpose and who are oblivious to the business at hand -- all the while condiments are depleted, trashes are full and tables are disgusting. The server's job is simple, but requires constant discipline: provide fast, friendly service.

You can't fix problems you don't see. So thank customers first by judging your service.

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