This is clearly not a small thing. Podcasting has unquestionably hit the maintream -- repeatedly.
And they're not just 2-5 minute 'casts; I frequently see mainstream media producing 20 to 60-minute shows, some longer.
Podcasts are largely free, although some big names, like Rush Limbaugh, have managed to collect a fee from their fanbase in exchange for their exclusive content.
For those that stumbled across this post accidentally, Podcasting is an audio (and video, in some cases) form of "blogging", using a communications protocol known as RSS, or Really Simple Syndication, which enables anyone to automatically receive feeds to which they subscribe, similar to email.
Wired News: Tracking Rita: Interactive
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