Are Podcasts bad for Radio?
WTEM announced it would begin embargoing their Podcasts for 24-hours after the corresponding shows air -- essentially erecting a pay wall, according to the story on NTS. If you follow this thread, you begin to realize there's a huge under-appreciation for compelling local digital content amid fears of a declining traditional audience. And that seems to be the mentality. Indy radio notable Jerry Lee ended WBEB's streaming because he sees it as a bad business model. While I agree with the revenue challenges in digital, I think Lee misses the boat and is doing a disservice to his industry by rationalizing an inability to articulate a successful sales pitch to sell a valuable product. My response: Jerry presumes it's not possible to sell enough advertising to support the platform, and I would have to ask, "why not?" There's a real and growing audience in streaming, so to feign failure in digital is to fail in sales. Radio is a culture that refuses to g...