It's possible to get advertising that doesn't require a cash buy. Not that it's completely free, but more so than the "buy one get one free" and "after mail-in rebate" offers.
Many of the local half price deal offers put on by radio and TV stations allow you to exchange marketing for gift certificates. If you can afford to issue a few thousand in high-interest product, you can get some airtime without jumping through the traditional billing hoops.
But use caution here. Inasmuch as nothing's really free, this can be costly to you and your core customer base if such as offer would stretch your resources -- or you don't have the ability to perform as promised.
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