ADS: Media struggles to monetize wares

A Time article suggests that CNN, AOL/Time/Warner, etc., aren't making a go of it online and their bean counters are marking down the value of their companies -- in some cases to zero + hard assets.

This is a horrible time to judge the value of content in an advertising environment that has lost 30% of revenues...and more. The ugly truth is that media companies and businesses in general don't understand the new media enough to leverage its major strength, which is to highly target consumers in a meaningful way -- both with bona fide content and advertising.

Companies, with guidance from Madison Avenue, should be partnering with social media developers to find the best way to localize their message, learn all it can about the online creature, and finally stop being so annoying.

Media still thinks in terms of channel brands and they should be focusing on the quality of their individual products.

We need a watch dog on the school board

There are six school staff for every student listed on the books, a cost ratio of $87k. It costs $14,500 per student, whether active or inactive. That's $80 per day. For that kind of money, students should be eating gourmet meals and enjoying the safety of steel-reinforced bunkers while receiving the best, most intense education in the world. But they're not getting that because the money goes to administrative BS and world-class salaries instead.

On top of that, the sense among many of us is that the school board approves questionable big money deals and its members have questionable ties to notorious crooks.

So as taxpayers and parents, we need a watch dog to follow the money and hold the school board's feet to the fire. Sure, I'd rather have someone who could effectively communicate with parents instead of making unsubstantiated claims or feeding us shovels full of incomprehensible drivel, but Jon Narcisse is all we've got.

Bob Vander Plaats (R-Sioux City)

Bob Vander Plaats (R-Sioux City) announced his forming of a candidate committee to organize and raise money for the 2010 Gubernatorial race in Iowa on Jan Mickelson's program on WHO Radio (Des Moines) this morning and we caught up with him in the afternoon on Steve Deace's show.  Watch the video below.

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