If having the more persuasive pitch in a competition between radio and television is considered stealing, then guilty as charged. Many people operate on the full faith and credit of bad information in perpetuity, and the conventional wisdom on Madison Avenue is no exception.
Here are my top five reasons radio advertising is better than television advertising:
5) TV advertising is overpriced chiefly because it's easily disrupted by technology and a general collective attention deficit in the real world.
4) One doesn't require a study to prove that images are nearly superfluous in marketing; most people know innately that the most significant, powerful and lasting impressions in our memories are made by audio input to the brain.
3) The best marketing value in radio and social media is derived from the power of a personal recommendation from familiar, credible people; you don't need pictures for that, but sound is our most penetrating cue.
2) Without an intuitive presumption, reinforced by the ad industry, that television is just better because it delivers motion and color, we can all understand on a primal level how disinterested people are in what we have to show. It's hard not to notice that you can't sit in the same room with a person and keep their eyes on you for very long?
1) The most significant reason people get your message is because they have no earlids.
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