Media Watch

A couple things: 1) There's a death at a state-regulated care facility and the state regulators appear to be asleep at the wheel; and 2) The Des Moines Register reports that, during this period of time, the governor and his family are on holiday in Florida, at the residence of their longtime family friend of nearly 40 years, Bill Knapp, who coincidentally happens to have donated $112,500 to Culver's '06 campaign and at least $25,000 toward his re-election. Well, three things, counting the comments readers posted. 3) Wow, commenter JackDM, you sound like a government insider. But like many people who post comments on the Des Moines Register's web site, you perpetuate ignorance. And by the way, if you want to refer us to a law, just give us the code chapter and section so a few of us can at least try to follow along, instead of ensuring none of us can because you don't have the digital fortitude to paste a functioning web address. As a member of the free press, I fe

I hadn't been paying attention close enough to really embrace that people could be brands, although I think we all understand the power of certain individuals (Oprah). The amazing thing about this dynamic is that there are actually individuals with active audiences. Large audiences. And extremely active. One person has 30,000 people that follow his tweets. When he makes a remark, tens of thousands of people get it, as if he were a walking, talking radio station. And he is, with his wireless device. There's more about this in this really nice free mini-seminar by David Armano... Watch Personal Branding, David Armano, Critical Mass in News Online , Webisodes , and Game Videos   |  View More Free Videos Online at Veoh.com

If you're one of the sad sacks that works (or worked ) for a company that doesn't think a web site is of any consequence...well, that's telling of your company AND you. Commercial media is about attracting an audience and convincing advertisers you have a big one. The only remaining issues are value, orders and collecting revenue. That's been a constant for hundreds of years and the dynamic is not likely to change this century. However, it's not gonna be 1970 forever; audiences, advertises and technologists change their minds about the particulars from time to time. So the recipe for success? Adjust methods accordingly. Season for taste. Always serve hot.

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Click to Play Olympic Gold Medalist Shawn Johnson visits with Van & Bonnie on WHO Radio, Des Moines, Iowa.

According to the Des Moines Association of Realtors(tm), over the past 30 years, the median price of existing homes has increased an average of 6% every year. And since 2000, the average home sale price has increased more than 25%. Sound sustainable? If the median inflation rate is 3%, then for the past 30 years, homes have outpaced inflation at twice the rate. And in the last decade, the sale prices have skyrocketed. And the only thing that can mean is that people are able afford less home than in years past -- unless, of course, you remove borrowing restrictions and open up mortgages to people who can't pay back the money.

My first paid ad was for a place called “Computer Center”, located in Central Plaza in Fort Dodge and I got the gig as a creative contest winner while in college. Their business was computer training and troubleshooting. Their goal was clear; they wanted walk-in business prospects. The spec was for a 15-second ad: (SFX: Downward sweep to bass chord) “Computer Center will train you. Computer Center will troubleshoot. Computer Center. Computer Center for today's competitive business. Central Plaza. Fort Dodge.” (SFX: upward sounder) The strengths of the ad were bullet-point branding and memorable audio punctuation. Unfortunately they vacated the campaign in short order and failed altogether by the following year.