People as brands

I hadn't been paying attention close enough to really embrace that people could be brands, although I think we all understand the power of certain individuals (Oprah).

The amazing thing about this dynamic is that there are actually individuals with active audiences. Large audiences. And extremely active. One person has 30,000 people that follow his tweets. When he makes a remark, tens of thousands of people get it, as if he were a walking, talking radio station. And he is, with his wireless device.

There's more about this in this really nice free mini-seminar by David Armano...


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