If you're one of the sad sacks that works (or worked ) for a company that doesn't think a web site is of any consequence...well, that's telling of your company AND you.
Commercial media is about attracting an audience and convincing advertisers you have a big one. The only remaining issues are value, orders and collecting revenue. That's been a constant for hundreds of years and the dynamic is not likely to change this century.
However, it's not gonna be 1970 forever; audiences, advertises and technologists change their minds about the particulars from time to time. So the recipe for success? Adjust methods accordingly. Season for taste. Always serve hot.
Wednesday, December 31, 2008
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