People as brands

I hadn't been paying attention close enough to really embrace that people could be brands, although I think we all understand the power of certain individuals (Oprah).

The amazing thing about this dynamic is that there are actually individuals with active audiences. Large audiences. And extremely active. One person has 30,000 people that follow his tweets. When he makes a remark, tens of thousands of people get it, as if he were a walking, talking radio station. And he is, with his wireless device.

There's more about this in this really nice free mini-seminar by David Armano...


Watch Personal Branding, David Armano, Critical Mass in News Online, Webisodes, and Game Videos  |  View More Free Videos Online at Veoh.com

So you got fired from your media job?

If you're one of the sad sacks that works (or worked ) for a company that doesn't think a web site is of any consequence...well, that's telling of your company AND you.

Commercial media is about attracting an audience and convincing advertisers you have a big one. The only remaining issues are value, orders and collecting revenue. That's been a constant for hundreds of years and the dynamic is not likely to change this century.

However, it's not gonna be 1970 forever; audiences, advertises and technologists change their minds about the particulars from time to time. So the recipe for success? Adjust methods accordingly. Season for taste. Always serve hot.

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