Magazine advertising aside, newspapers get the bulk of ad dollars, far ahead of radio. And in fact, more is spent on Internet ads than radio campaigns by $1 billion. But none of that changes the apples-to-apples demonstration that proves radio’s response is 14 times more effective than newspaper’s when it comes to driving traffic to a web site. Want to see the test?
http://www.mondaymorningmemo.com/?ShowMe=ThisMemo&MemoID=1768
Sunday, October 12, 2008
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