Media Watch

Media companies like to monetize special areas of their websites by co-branding them with their advertisers.  It wouldn't be fair to hold these sponsorships to the same performance standards as one would expect with banner campaigns.  Nevertheless, advertisers come along after the campaign and demand metrics. Web page metrics are not calculated in the same way an ad server would measure impressions and click-through rates for banner campaign. The best way to manage this post-campaign misery is to spell out the standards up front, in writing and in conversation.  It must be made clear, provably, that simple web page sponsor graphics aren't for everyone, that impression and click-through data cannot be tracked or reported.  If the advertiser recognizes the value of associating a particular web page and do not require performance metrics, only then should they consider placing an order for these areas. Knowing and fully understanding this, g ahead and ask for pageviews for a

Those that follow politics know that former Gov. Mitt Romney was well established as a frontrunner in the 2008 Presidential race leading the Iowa State Fair in August of 2007, by which time Law & Order star Sen. Fred Thompson had not yet announced his candidacy. Heading into March Madness 2010, nearly all of the 2012 republican field is in place, although none are frontrunners. The historic timeline will be drilled by talking heads over the next six months and the twelve months that follow will see regulars' eyes glaze over in rhetorical overload.  But the Ames Straw Poll is still a half year out. So who will the players be?  Former Arkansas Gov. Mike Huckabee can't balance his TV & radio gigs with a real candidacy, so he's waiting in the wings.  Rick Santorum made his way here some months ago, but was skiddish about undertaking the role.  Sarah Palin is on the lips of many teapartiers.  Michele Bachman, Tim Pawlenty and others have streaked through the Caucus

As the country's most formidable broadcaster of online streaming radio -- that is the company that actually provides the network bandwidth to the stations -- releases its audience metrics, some are comparing radio to a ubiquitous music provider, a measuring stick that doesn't get to America's economic momentum. The leading provider of local information in the US, the one that gets consumers on their daily commutes,  is radio.  There is no more relevant ad placement for local business, the very engine that pushes the US economy.  Yet analysts are suggesting that the national brand may play a more critical role for advertisers. While that may have the potential for significant impact for national brands like Pepsi and McDonald's, Big Tomato Pizza, a Des Moines brand, would find itself drowning in a sea of clutter if it turned to Pandora for its recognition. They say all politics is local.  While the subjects of politics and local business differ substantially, the r

While the budget deficit is slowly being reduced, the country's debt continues to climb out of control. U.S. National Debt Clock : Real Time

I find it awkward watching and listening to accounts of the state fair race riots from outlets clearly practicing revisionism. Some absorb and report watered-down police propaganda without challenge. They refer to the incidents as "Fair Fights". I'd like to know in which universe an assault is referred to as a fight. Don't forget more than a week passed between the events and the news reports. We know the assaults were done by one racial group and the victims were of another. When a group of similar racial makeup that bands together and travels to another neighborhood for the common goal of deliberately assaulting people of another racial makeup, that's racial violence. In fact it's a riot by any definition. Numerous witness accounts, backed by at least one police report, articulated scenes with knives, fists and chants of "beat white night", a racially-flavored nod to "east side night". Fact or fiction? I think the evidence is

Reginald White was arrested for his involvement in the Aug 14 state fair riots. "Reggie" White is a Hoover basketball player, along with Dwight Sistrunk, whose mother is Lillie Miller-Sistrunk, Des Moines' first African-American female police sergeant, who asked White's arresting officer to reduce his felony charges (assault with injury) to a misdemeanor and be released. When the arresting officer declined that request, Miller stated she'd bond White out herself, which we've now learned she subsequently did.

I was shocked to discover several fallacies regarding North American law enforcement in reports, studies and court cases. One of the more notable ones is the general belief that a police department is thought to be a good investment. A well foot-noted document by Roger Roots studied the constitutionality of cops generally, and along the way made some significant discoveries about costs, titling the section, "COPS NOT COST-EFFECTIVE DETERRENT". Now that's a pretty blatant statement and one I'm sure most citizens would take issue with. So rather than simply trust the data at wholesale, I looked at Des Moines' police department budget for 2009 in search of some guidance on the issue. The average cop's annual salary exceeds $100,000, not including side jobs where they act as security guards at convenience stores and bars. What's an arrest worth? I found, for instance, if you judge police effectiveness on arrests alone, they come at a cost of nearly $4,000 ea