Podcasting; "the new broadcaster" – or "an open letter to the media"
A Podcast, simply put, is an audio file which is automatically downloaded onto the listeners computer and automatically pushed (or synchronized) to his or her iPod (or some other Podcast-supported MP3 player). Podcasting is a subscription-based medium, and, so far, largely free to listen. But that's only part of the news. It doesn't have to cost a dime to produce a Podcast, so literally anyone with a mic, a computer and a connection to the Internet can become a new broadcaster. That's the primary reason I've suggested for some time that radio get involved in this fast-moving technology right away, before the industry's left in the dust. Be sure that what I mean by "left in the dust" is that its clientele are going to Podcasting as a means to market their products without radio, so if radio wants to stay in that revenue loop, it better at least be offering Podcasting solutions for its partners. Podcast nuts & bolts Format The audio file in question o...