Those that follow politics know that former Gov. Mitt Romney was well established as a frontrunner in the 2008 Presidential race leading the Iowa State Fair in August of 2007, by which time Law & Order star Sen. Fred Thompson had not yet announced his candidacy.
Heading into March Madness 2010, nearly all of the 2012 republican field is in place, although none are frontrunners.
The historic timeline will be drilled by talking heads over the next six months and the twelve months that follow will see regulars' eyes glaze over in rhetorical overload. But the Ames Straw Poll is still a half year out.
So who will the players be? Former Arkansas Gov. Mike Huckabee can't balance his TV & radio gigs with a real candidacy, so he's waiting in the wings. Rick Santorum made his way here some months ago, but was skiddish about undertaking the role. Sarah Palin is on the lips of many teapartiers. Michele Bachman, Tim Pawlenty and others have streaked through the Caucus state recently. But none have impressed the party yet.
So who's it gonna be? Romney will fair no better this round than last. Palin couldn't pass gas here, much less the muster it would take to win Iowa. With Huckabee aligned with Bob Vander Plaats, he appears more concerned about stopping same-gender marriage than child rape. It appears no one, at this point, is willing to boldly pursue the Presidency.
Monday, February 28, 2011
Sunday, February 27, 2011
Streaming radio pitted against Pandora
As the country's most formidable broadcaster of online streaming radio -- that is the company that actually provides the network bandwidth to the stations -- releases its audience metrics, some are comparing radio to a ubiquitous music provider, a measuring stick that doesn't get to America's economic momentum.
The leading provider of local information in the US, the one that gets consumers on their daily commutes, is radio. There is no more relevant ad placement for local business, the very engine that pushes the US economy. Yet analysts are suggesting that the national brand may play a more critical role for advertisers.
While that may have the potential for significant impact for national brands like Pepsi and McDonald's, Big Tomato Pizza, a Des Moines brand, would find itself drowning in a sea of clutter if it turned to Pandora for its recognition.
They say all politics is local. While the subjects of politics and local business differ substantially, the reason is identical. The only thing that matters to local brands is local clientele. And the best way to reach locals is through local media. And nobody does local media better than Clear Channel Radio and its bevy of local streamers.
In our city, the number one source of online information is the local CBS affiliate. By chance, it happened to step up to the plate in sheer manpower from the outset of the Internet boom of the 90s. They had the staff and resources to assign the task of producing local content. As marketers, we recognize that the first cows to the trough are the ones best fed. But the truth in American media is that TV is the second biggest loser when it comes to lost audiences -- right behind all things print.
The most valuable player to local businesses is radio, whether the digital product or its terrestrial counterpart. And that's why Clear Channel is still the biggest competitor to TV in local markets.
So you may break down the comparison between Pandora and everyone else in American media all you like; you can't hide the relevance of local online streaming media powerhouse Clear Channel Radio.
The leading provider of local information in the US, the one that gets consumers on their daily commutes, is radio. There is no more relevant ad placement for local business, the very engine that pushes the US economy. Yet analysts are suggesting that the national brand may play a more critical role for advertisers.
While that may have the potential for significant impact for national brands like Pepsi and McDonald's, Big Tomato Pizza, a Des Moines brand, would find itself drowning in a sea of clutter if it turned to Pandora for its recognition.
They say all politics is local. While the subjects of politics and local business differ substantially, the reason is identical. The only thing that matters to local brands is local clientele. And the best way to reach locals is through local media. And nobody does local media better than Clear Channel Radio and its bevy of local streamers.
In our city, the number one source of online information is the local CBS affiliate. By chance, it happened to step up to the plate in sheer manpower from the outset of the Internet boom of the 90s. They had the staff and resources to assign the task of producing local content. As marketers, we recognize that the first cows to the trough are the ones best fed. But the truth in American media is that TV is the second biggest loser when it comes to lost audiences -- right behind all things print.
The most valuable player to local businesses is radio, whether the digital product or its terrestrial counterpart. And that's why Clear Channel is still the biggest competitor to TV in local markets.
So you may break down the comparison between Pandora and everyone else in American media all you like; you can't hide the relevance of local online streaming media powerhouse Clear Channel Radio.
Friday, September 24, 2010
U.S. National Debt Clock : Real Time
While the budget deficit is slowly being reduced, the country's debt continues to climb out of control.
U.S. National Debt Clock : Real Time
U.S. National Debt Clock : Real Time
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Three Local TV Reporters in the U.S. Stand Out
These three dedicated Chief Investigative Reporters, Jody Barr, Brenden Keefe, and Dave Biscobing, are known for their long-form investiga...
