Sunday, February 27, 2011

Streaming radio pitted against Pandora

As the country's most formidable broadcaster of online streaming radio -- that is the company that actually provides the network bandwidth to the stations -- releases its audience metrics, some are comparing radio to a ubiquitous music provider, a measuring stick that doesn't get to America's economic momentum.

The leading provider of local information in the US, the one that gets consumers on their daily commutes,  is radio.  There is no more relevant ad placement for local business, the very engine that pushes the US economy.  Yet analysts are suggesting that the national brand may play a more critical role for advertisers.

While that may have the potential for significant impact for national brands like Pepsi and McDonald's, Big Tomato Pizza, a Des Moines brand, would find itself drowning in a sea of clutter if it turned to Pandora for its recognition.

They say all politics is local.  While the subjects of politics and local business differ substantially, the reason is identical.  The only thing that matters to local brands is local clientele.  And the best way to reach locals is through local media.  And nobody does local media better than Clear Channel Radio and its bevy of local streamers.

In our city, the number one source of online information is the local CBS affiliate.  By chance, it happened to step up to the plate in sheer manpower from the outset of the Internet boom of the 90s.  They had the staff and resources to assign the task of producing local content.  As marketers, we recognize that the first cows to the trough are the ones best fed.  But the truth in American media is that TV is the second biggest loser when it comes to lost audiences -- right behind all things print.

The most valuable player to local businesses is radio, whether the digital product or its terrestrial counterpart.  And that's why Clear Channel is still the biggest competitor to TV in local markets.

So you may break down the comparison between Pandora and everyone else in American media all you like; you can't hide the relevance of local online streaming media powerhouse Clear Channel Radio.

Friday, September 24, 2010

Sunday, August 29, 2010

State Fair Race Riots

I find it awkward watching and listening to accounts of the state fair race riots from outlets clearly practicing revisionism. Some absorb and report watered-down police propaganda without challenge. They refer to the incidents as "Fair Fights". I'd like to know in which universe an assault is referred to as a fight.

Don't forget more than a week passed between the events and the news reports.

We know the assaults were done by one racial group and the victims were of another. When a group of similar racial makeup that bands together and travels to another neighborhood for the common goal of deliberately assaulting people of another racial makeup, that's racial violence. In fact it's a riot by any definition. Numerous witness accounts, backed by at least one police report, articulated scenes with knives, fists and chants of "beat white night", a racially-flavored nod to "east side night". Fact or fiction? I think the evidence is compelling enough for the media to report it in that way.

I've spend hours listening to, reading and watching the evidence and I'm convinced that we have an issue that is hate-based and morally deprived -- and not one to which adding five squad cars is the appropriate police response.

Hate is primal and no "conversation" will quel the anger. What fuels this violence is not as important as the resolve with which it is met. We must put a brick wall between the attackers and the innocent population. We must smack down the agressors swiftly and painfully.

Police Chief Judy Bradshaw says the violence was random and unplanned, adding (after prompting from one reporter) that things just "got out of hand". These members of the community would be well advised to remember whose interests they're indentured to serve.

People want to spend too much time analyzing the root causes. I don't care who hates who enough to cause the violence. You can have conversations and discuss all you like, but when someone's rights are violated, we, the members of this community, must compel an end to it quickly and effectively, by whatever means or force necessary.

To the leaders: end the crime now and worry about feeling good about yourselves later.

Three Local TV Reporters in the U.S. Stand Out

  These three dedicated Chief Investigative Reporters, Jody Barr, Brenden Keefe, and Dave Biscobing, are known for their long-form investiga...